PRIVACY POLICY

Effective Date: September 15, 2026

Keep LA Covered (“Keep LA Covered,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit www.KeepLACovered.org, sign up for updates, contact us, participate in campaign activities, or otherwise interact with us online or offline.

By using this website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Information You Provide Directly

You may choose to provide information when you:

  • Sign up for email or text message updates;

  • Fill out a contact form;

  • Register for an event;

  • Join a campaign, coalition, petition, or advocacy action;

  • Request information; or

  • Communicate with us by email, phone, text message, or other channels.

This information may include:

  • Name;

  • Email address;

  • Phone number;

  • Mailing address or ZIP code;

  • Organization or affiliation;

  • Comments, messages, or other information you submit; and

  • Any other information you choose to provide.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Referring website;

  • Pages viewed;

  • Time spent on the site;

  • Links clicked;

  • General location information;

  • Interactions with our website or digital ads; and

  • Other standard analytics, device, or usage data.

We may collect this information through cookies, pixels, tags, scripts, analytics tools, advertising tools, or similar technologies.

2. How We Use Information

We may use the information we collect to:

  • Communicate with you;

  • Send campaign updates, newsletters, alerts, or other information;

  • Respond to questions or requests;

  • Organize events, outreach, advocacy, or public education activities;

  • Support petitions, coalitions, campaigns, or other advocacy actions;

  • Improve our website and digital communications;

  • Understand how visitors use our website;

  • Measure the effectiveness of our outreach, advertising, and engagement efforts;

  • Deliver, measure, or improve digital advertising;

  • Build, refine, or understand audiences for outreach and advocacy purposes;

  • Maintain the security and functionality of our website;

  • Comply with legal obligations; and

  • Protect our rights, users, website, operations, or the public.

We may also use information to contact you about issues, campaigns, events, advocacy actions, or opportunities related to Keep LA Covered.

3. Notice at Collection

When you provide information through this website, including through a sign-up form, contact form, petition, event registration, or other submission form, we may collect the information you provide and use it to contact you, send updates, support campaign and outreach activities, measure engagement, and carry out the purposes described in this Privacy Policy.

We may also collect information automatically through cookies, pixels, tags, scripts, analytics tools, advertising tools, or similar technologies, including through third-party platforms such as Squarespace, Google Analytics, Meta/Facebook Pixel, and LinkedIn Insight Tag.

Depending on applicable law, some uses of third-party analytics or advertising tools may be considered “sharing,” targeted advertising, or cross-context behavioral advertising. Where required, we will provide applicable rights or opt-out options.

4. Email and Text Communications

If you provide your email address or phone number, we may use it to send you updates, alerts, advocacy opportunities, event information, or other communications.

You may opt out of email communications by clicking the unsubscribe link in our emails or by contacting us directly.

If we send text messages, you may opt out by replying STOP or following the instructions provided in the message. Message and data rates may apply.

5. Cookies, Analytics, and Tracking Technologies

Our website may use cookies, pixels, tags, scripts, and similar technologies to operate the site, improve user experience, analyze traffic, measure campaign performance, and support digital outreach or advertising.

These technologies may collect information such as your IP address, browser type, device type, operating system, referring website, pages viewed, links clicked, time spent on the site, general location information, interactions with our website, and interactions with our digital ads.

We may use third-party platforms and service providers, including Squarespace, Google Analytics, Meta/Facebook Pixel, and the LinkedIn Insight Tag, to help us host and operate the website, understand how visitors use the site, measure engagement, deliver or evaluate digital advertising, and reach audiences who may be interested in Keep LA Covered.

These third parties may collect information directly from your browser or device and may use cookies, pixels, tags, scripts, device identifiers, or similar technologies according to their own privacy policies. We do not control the privacy practices of these third-party platforms.

You can adjust your browser settings to block or delete cookies. You may also be able to manage certain advertising and analytics preferences through your device settings, browser settings, Google’s ad settings, Meta’s ad preferences, LinkedIn’s advertising preferences, or other industry opt-out tools. Please note that disabling cookies or tracking technologies may affect how the website functions.

6. How We Share Information

We do not sell your personal information for money.

We may use third-party analytics and advertising tools, including Google Analytics, Meta/Facebook Pixel, and LinkedIn Insight Tag, that collect information through cookies, pixels, tags, scripts, device identifiers, or similar technologies. Depending on applicable law, some of these activities may be considered “sharing,” targeted advertising, or cross-context behavioral advertising. Where required, we will provide applicable rights or opt-out options.

We may share information with:

  • Service providers, vendors, consultants, or technology platforms that help operate our website, manage communications, conduct outreach, analyze data, measure advertising performance, or support campaign activities;

  • Coalition partners or allied organizations, when appropriate for campaign, advocacy, public education, organizing, or outreach purposes;

  • Legal, regulatory, or governmental authorities if required by law;

  • Other parties when necessary to protect our rights, safety, website, users, operations, or the public; and

  • Other parties with your consent or at your direction.

Any vendors or service providers we work with are expected to use information only as needed to provide services to us or as otherwise permitted by law.

7. Digital Advertising and Retargeting

We may use digital advertising platforms, including Meta/Facebook, Google, and LinkedIn tools, to reach people who may be interested in Keep LA Covered and to measure the effectiveness of our outreach.

These platforms may use cookies, pixels, tags, scripts, device identifiers, or similar technologies to collect information about your visits to our website and your interactions with our ads. This information may be used to:

  • Show relevant messages;

  • Limit how often ads appear;

  • Measure ad performance;

  • Build, refine, or understand audiences;

  • Support retargeting or remarketing;

  • Understand audience engagement; and

  • Improve campaign outreach and communications.

We do not use these tools to intentionally collect sensitive personal information through the website.

Depending on applicable law, some digital advertising, retargeting, remarketing, or audience-building activities may be considered “sharing,” targeted advertising, or cross-context behavioral advertising.

8. California Privacy Rights

If you are a California resident, California law may provide you with certain rights regarding your personal information.

Depending on the law that applies to us and our activities, these rights may include the right to:

  • Know what categories of personal information we collect, use, disclose, sell, or share;

  • Request access to personal information we maintain about you;

  • Request correction of inaccurate personal information;

  • Request deletion of personal information, subject to legal exceptions;

  • Receive information about the categories of third parties with whom we disclose or share personal information;

  • Opt out of the sale or sharing of personal information, including certain uses of cookies, pixels, tags, scripts, or similar technologies for cross-context behavioral advertising;

  • Limit certain uses or disclosures of sensitive personal information, where applicable; and

  • Not be discriminated against for exercising privacy rights.

We do not sell personal information for money. However, as described above, we may use third-party analytics and advertising tools, including Google Analytics, Meta/Facebook Pixel, and LinkedIn Insight Tag, that collect information through cookies, pixels, tags, scripts, device identifiers, or similar technologies. Depending on applicable law, some of these activities may be considered “sharing,” targeted advertising, or cross-context behavioral advertising.

To submit a privacy-related request, please contact us at:

Email: info@keeplacovered.org

If required by applicable law, we will respond to verified privacy requests within the time required by law.

9. Your Choices

You may have choices regarding how your information is collected or used.

These choices may include:

  • Opting out of email communications by using the unsubscribe link in an email;

  • Opting out of text messages by replying STOP;

  • Adjusting your browser settings to block or delete cookies;

  • Adjusting device-level privacy or advertising settings;

  • Managing preferences through Google, Meta/Facebook, LinkedIn, or other third-party advertising platforms;

  • Using applicable industry opt-out tools; and

  • Contacting us with a privacy-related request.

Some tracking technologies are necessary for website functionality. If you disable cookies or other technologies, some parts of the website may not work properly.

10. Data Security

We take reasonable steps to protect information from unauthorized access, disclosure, alteration, or destruction. However, no website, online system, or method of transmission is completely secure. We cannot guarantee the absolute security of information submitted through the website.

11. Data Retention

We retain information for as long as necessary to fulfill the purposes described in this Privacy Policy, support campaign or organizational activities, comply with legal obligations, resolve disputes, enforce agreements, maintain records, and protect our rights and operations.

12. Children’s Privacy

This website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.

13. Links to Other Websites

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of those third-party sites. We encourage you to review the privacy policies of any websites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will update the effective date at the top of this page.

If we make material changes, we may provide notice through the website or by other appropriate means. Your continued use of the website after any changes means you accept the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy or how we handle information, please contact us at:

Keep LA Covered
Email: info@keeplacovered.org
Website: www.KeepLACovered.org